What are the most efficient ways to advertise your company?
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| Business Cards |
When starting a business, people fail to have a budget for advertising. Word of mouth is great, but you need business cards and a website, maybe even some flyers to hand out.
When you go to your local printer, sometimes they charge a fortune just for business cards. People then turn to cheap online printers offering free (or close to it) business cards with low quality print on low quality board.
You might say; “Well I’m only just starting my business and they are just a business card.” Right? Well the answer is wrong. Ever heard of the expression ‘first impressions last’?
The same goes with your business. You want to have cards, flyers and a website that stands out to the client. You need them to think; “wow they are nice cards.” It’s all psychological advertising. It works and big companies have been using it since the dawn of advertising.
For example, you are a mobile car wash company and you go to visit a client.
The van that you drive around in is a mess. It’s dirty. What do you think will go through the clients mind?
So how do you get decent business cards, find all your printing needs and website at an affordable price? Don’t have time to look at these things? Want to focus more on the business? Have you ever heard of a print broker?
A print broker is a one-stop print and media shop. They look for the most competitive prices on the market, saving companies, big to small, thousands every year. A print broker does not own any machinery, but get wholesale prices from printing companies. That’s anywhere from screen printing to book printing to digital printing. Some can also do media services. They know the ins and outs, helping you achieve more in these areas.
Are you thinking; “That sounds great, but pretty pricey. How much do they charge?” To the client they charge nothing. That’s right, nothing! Print brokers make their money from the print companies that hire them to get more work. Kind of like a mortgage broker.
I have never heard of a print broker before? Not many serve the general public, going only after large business, but there are some that do and have saved small businesses thousands every year.
So going for the cheap products is not always the best. It’s about getting good quality advertising products and someone that can help you get it right the first time at great wholesale prices.
Visit this website. They are a print broker and have been in business for 15 years and have helped many to start up their companies.
